Case Stories

How BBVA pushed ChatGPT to 120,000 employees (and what your operations team can copy)

BBVA didn't hit 80% daily active usage on ChatGPT by sending a PDF manual. They built a behavioral machine. Here is how they saved 3 hours per employee every week.

KytoAI & Automation Firm
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June 18, 2026
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Key Takeaways

  • 1Train your executives before you train your floor.
  • 2Deploy 'AI Wizards' to map specific workflows, not just send IT login links.
  • 3Build single-purpose custom GPTs instead of relying on a blank chat box.

Frequently Asked Questions

How did BBVA roll out ChatGPT?

They trained 250 top executives first, then deployed AI Wizards to map specific workflows for operational teams to ensure practical adoption.

What was the ROI of BBVA's AI rollout?

They achieved 80% daily active usage during the pilot and saved an average of 3 hours per employee per week.

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Kyto

AI & Automation Firm

We design and build AI automations and business operating systems. Agency results + Academy sovereignty.

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