Hacienda Napoles
Tourism: AI Agent Handles 30K Night-Shift Conversations
A theme park with no one answering messages after 6 PM is like a restaurant with locked doors. Potential guests moved on to competitors who did respond.
The Problem
The park had no staff covering after-hours inquiries. Customers who messaged at night didn't get a response until the next business day. During staffed hours, average response time was 34 minutes.
What We Built
An AI agent that handles WhatsApp inquiries during night hours. It answers common questions, processes ticket purchases, and captures contact info for complex requests (hotel bookings, group rates) so the sales team can follow up the next morning.
The park didn't need 24/7 staff. It needed instant answers to common questions and a system to capture complex requests for morning follow-up.
Results
The 8x ROI figure only covers the second half of the year. Before July, there was no UTM tracking to attribute sales.
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